Like people with stories, clothes should be with one too. Pettifogr derives history to create wardrobe for modern society; its stories, icons, silhouette, etc. Pettifogr believes each garment should have a sense of belonging, not just a sense of trend. Pettifogr is eager to evoke questions and curiosity of the society; of "the importance of being ideal". Personally for the designer, Pettifogr is a continuation of personal research of asian modern society; environments and people, experiences and reactions to it.

Pettifogr was established in 2007 under a project Studio Privé in Singapore. Based in Indonesia and Singapore.

pettifogr@gmail.com